"Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong movie star Chow Yun-fat in its TV commercials.[2] Chow was enjoying huge popularity from the success of the movie A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" (사랑해요, 밀키스! I love Milkis!) in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular." -Wikipedia

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